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Mux privacy policy

Last updated September 12, 2023

This Privacy Policy (“Policy”) explains how information that identifies you (“personal information”) is collected, used and disclosed by Mux, Inc. (“Mux,” “Company,” “we” or “us”), including in connection with Mux’s online services available at,, or any other website or application where this Policy is posted (collectively, the “Site”). The Policy also describes how we collect information through the tools, software development kits (“SDKs”) and application programming interfaces (“APIs”) made available on the Site or otherwise by Mux (collectively, the “Tools”). The Site and the Tools are together referred to as our “Service.” By accessing or using our Service, you signify that you have read, understood and agree to our collection, storage, use and disclosure of personal information as described in this Privacy Policy.

This Privacy Policy explains how we collect information from or about individuals that visit our Site, or that are our direct customers and, where our customer is a business entity, individuals that are our customer’s employees, agents and other representatives. These individuals are referred to as “you” throughout this Privacy Policy. To learn more about how we collect and use information about our customers’ end users collected through the Tools, please see Section 7, “Information from Use of APIs and Tools,” below.


Generally. We collect personal information from our users and visitors to our Site. For example, we may collect and store personal information you enter using our Service. When you sign up or register for an account at the Site, we request your e-mail address, name, and company name. We also may collect payment/billing/credit card information. The Site may contain forums or other services that allow you to post or respond to comments and questions. If you use these forums or services, we will collect the information that you provide.

Use of cookies and other technology to collect information. We also automatically collect information about you and any computer or device you use to access the Site. Some of the information we collect, and ways we collect it, include:

  • Cookies. When you visit the Site, we may send one or more cookies — small text files containing a string of alphanumeric characters — to your computer or device that allows us to uniquely identify your browser, computer, or device. A cookie may also convey other information to us, such as your username, user ID, Internet Protocol (“IP”) address, unique device identifiers, your browser settings and specifications, and information about how you use the Site (e.g., the pages you view, the links you click, how frequently you access the Service, and other actions you take on the Service). Cookies also allow us to track your usage of the Site over time.
  • Log Files. We may record log file information each time you access the Site. This information may include information such as your web request, IP address, browser type, unique device identifiers, information about your device, referring / exit pages and URLs, number of clicks and how you interact with the Site, domain names, landing pages, pages viewed, and other such information.
  • Clear Gifs. We may employ clear gifs (also known as web beacons or pixel tags) which may collect information about you, your computer or device such as your web request, IP address, unique device identifiers, browser type, information about your device, pages viewed, and information about cookies, all of which can show your Site usage patterns.
  • Mobile Device Information. When you access the Site with a mobile device, we may collect and store a unique identifier associated with your device (including, but not limited to, a UUID, Unique ID for Advertisers (“IDFA”), Google Ad ID, or Windows Advertising ID), mobile carrier, device type, model and manufacturer, and mobile device operating system brand and model.

Information collected by third parties. When you visit or use the Service, third parties may obtain information about you or your computer or device. These third parties may include:

Service Providers. We may use service providers to help us with the Service or any other lawful activity we may do, including the other activities we describe under this Policy. This means service providers may collect, process, and store any of the information that we may collect under the Policy, and information collected in connection with the Service may be collected directly by our service providers. For example, we may use payment services to help us collect and process payment information.

Third Party Tracking. We may permit third party services to collect information about you, your computer or device when you visit the Site. This information may be collected automatically, including through cookies, social media plug-ins, and other technologies. The information collected, and manner in which it is collected, may include the information and methods described in the “Use of cookies and other technology to collect information” Section above. These third parties may collect information about your use of the Service over time, and they may combine it with other information that they possess or obtain about you, such as about your use of other websites and services. These third parties may use this information for our or for third party purposes, including commercial purposes such as tailoring advertising to you on the Site or in other locations like third party websites and services. Such third party services include, but are not limited to, the following:

  • Google Analytics, which may use technologies like cookies to collect information, including for Google’s own purposes. Google wants us to provide you with a link to its webpage “How Google uses data when you use our partners’ sites or apps” at
  • Twitter Conversion Tracking and Tailored Audiences, which may use technologies like conversion tags and tracking pixels to collect information. Twitter wants us to let you know that you can learn more about Twitter advertising and your options at
  • Facebook Custom Audiences, which may use technologies such as cookies, web beacons, and other storage technologies to collect or receive information from your websites and elsewhere on the internet and use that information to provide measurement services and target ads.
  • FullStory, which may use certain technologies to collect information. You may opt out of such collection by visiting

For additional information about choices that you may have about third party information collection and use, see the “Your Choices” Section below.


We collect, use, process, combine, retain and store personal information that we collect or receive for a variety of purposes, including the following:

For our business activities, including to operate the Service, to maintain your account, and to personalize your experience with the Service;

  • To process your payment;
  • To communicate with you and respond to your requests, such as to respond to your questions or to contact you about changes to the Service;
  • For marketing and advertising purposes, such as to market to you or offer you products or services we think that you may be interested in;
  • For analytics and research purposes, including to monitor and track usage of the Service;
  • To enforce this Policy or the Terms of Use, to resolve disputes, and otherwise to carry out our obligations and enforce our rights, and to protect our business interests and the interests and rights of third parties;
  • To comply with contractual and legal obligations and requirements;
  • To fulfill any other purpose for which you provide personal information; and
  • For any other lawful purpose, or other purpose that you consent to.


We also transmit, disclose, grant access to, make available, and provide personal information to third parties including:

  • To service providers, subcontractors, partners, vendors, consultants, and others that help us with any of the purposes noted above or otherwise in this Policy;
  • To our affiliates, parent companies, subsidiaries, and other related companies, all for the purposes noted above or otherwise in this Policy;
  • To third parties to respond or comply with, in our sole discretion, a court order, subpoena, law enforcement or other government request (with or without notice to you, in our discretion);
  • To buyers, successors, or others in connection with a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by us may be among the assets transferred;
  • To other third parties with your consent or upon your consent; and
  • To third parties, in our discretion, to: (i) satisfy any applicable law or regulation, (ii) enforce this Policy or our Terms of Service, including the investigation of potential violations thereof, (iii) investigate and defend ourselves against any third party claims or allegations, or (iv) protect against harm to the rights, property or safety of us, the Service, other Service users, or third parties.

We may also share information with others in an aggregated and anonymous form that does not directly identify you directly as an individual.


Marketing E-Mails. If you do not wish to receive promotional emails, you should click the “unsubscribe” button on promotional email communications. Note that you are not able to unsubscribe or opt-out of non-promotional messages regarding your account or the Service, such as updates to features of the Service, or technical and security notices.

Online Advertising. We collect and may permit third parties to collect information from our Site using cookies and other technologies, including for our and third party online advertising purposes. You may be able to “opt out” of some of this information collection by actively managing the settings on your browser or mobile device, but we do not promise that such settings will be effective. Please refer to your browser’s or mobile device’s technical information for information on the settings offered for cookies or other tracking technologies. To learn more about cookies, you may wish to visit and/or the Digital Advertising Alliance’s Consumer Choice Opt-Out pages at and (for mobile devices). Apple iOS, Android OS, and Microsoft Windows each provide their own instructions on how to control in-app tailored advertising. For other devices and operating systems, you should review your privacy settings on that platform. For additional information about third party tracking and choices you may have, please see the “information collected by third parties” section above.

Do Not Track Preferences. While we want to honor your privacy as described in this Policy, unfortunately the Site does not monitor for or behave differently if your computer or browser transmits a “do not track” or similar message to us or the Site.


If you have registered for an account with the Service, we may provide you with the ability to access, review and change certain personal information by logging into the Service, visiting your account page, and using the features and functionalities available there.

Not all personal information is maintained in a format that you can access or change. If you would like to request access to, or correction or deletion of personal information, you may send your request to us at or write to us at Mux, Inc., Attn: Privacy Team, 50 Beale St., 9th floor, San Francisco, CA 94105. We will review your request, and may require you to provide additional information to identify yourself. We may not accommodate a request if we believe the change would violate any law or legal requirement, cause the information to be incorrect, or where we have another legal basis for processing such information.


6.1 Users in California.

Users who are California residents have certain rights under the California Consumer Privacy Act, (“CCPA”). If you are an eligible California user, included in these rights are:

  • Right to Know: you have the right to request information about the categories and specific pieces of personal information we have collected about you, as well as to obtain a copy of your personal information.
  • Right to Deletion: you have the right to request deletion of personal information we have collected about you.
  • Right to Correction: you have the right to request correction of any inaccurate personal information about you.
  • Right to Non-Discrimination: you have the right to to nondiscriminatory treatment for exercising any of your rights under CCPA.
  • Right to Opt-Out: you have the right to opt out of the sale or sharing of your personal information.
  • Right to Limit: you have the right to limit use and disclosure of sensitive personal information.

While we do not sell your personal information by traditional definitions of the word, we do use cookies that make non-personally identifiable information available to select third parties, which may qualify under the definitions found in CCPA. To opt out of this, see details in Section 4 above.

For information on how to exercise your rights, please refer to the “Contacting Us” section. If you are an authorized agent looking to exercise rights on behalf of a California resident, please follow the same instructions and provide a copy of the consumer’s written authorization designating you as their agent. For your protection, we may require that the request be sent through the email address associated with your account, and we may need to verify you and/or your agent’s identity before fulfilling your request.

For more information about the personal information we collect and how we collect it, see the “Collection of Personal Information and Other Information” and “Information from Use of APIs and Tools” sections of this policy.

To learn more about the business and commercial purposes for which your personal information is collected and the categories of service providers who have access to it, please see the “How We Use Personal Information” and “Sharing of Personal Information” sections of this policy.

As a California resident, the Shine the Light law gives you the right to obtain details about what personal information we share with third parties for those third parties’ direct marketing purposes. To submit a request, contact us as specified in the “Contacting Us” section, using the phrase “California Shine the Light Request” in the subject and including your mailing address, state of residence, and email address so we can provide a response.

6.2 Users Outside the US.

In order to provide the Service to you, we must transfer your data to the United States (“US”) and process it there. If you are using the Service from outside the US, you consent to the transfer, storage, and processing of your data in and to the United States or other countries.

6.3 Users in the EEA, Switzerland, and UK.

Personal data is processed outside of the EEA, Switzerland, and the UK by Mux, our affiliated companies, and our service providers, including to process transactions, facilitate payments, and provide support services. We use the Standard Contractual Clauses adopted by the European Commission to facilitate transfers of personal data from the EEA to third countries and have entered into data processing agreements with our service providers to restrict and regulate their processing of your data. By submitting your data or using our Service, you consent to this transfer, storage, and processing by Udemy and its processors.

If you are located in the EEA, Switzerland, or the UK, you have the right to request access to your data in a portable format and to request the rectification, erasure, restriction of processing, or objection to processing of your personal data. You also have the right to obtain a free copy of the Standard Contractual Clauses referenced above. You may use the information in the “Contacting Us” section to submit your request. Additionally, if you are located in the EEA, Switzerland, or the UK, you also have the right to lodge a complaint with your supervisory authority.


In the course of providing the Tools and the Service to our customers, we may collect or receive audiovisual or other content uploaded or transmitted to or through the Service (“User Content”) and or analytics or other data through use of the APIs (“Analytics Data”). The APIs and portions of the Tools are designed to be compatible with or embedded into websites and applications that serve video content, which will allow you to upload User Content or collect Analytics Data. Analytics Data may include information about the customer’s end users who view video content, such as IP addresses, cookie information, unique device identifiers, details about the video content viewed, computer or device information, information about software or technology used to view videos, interactions with video content (e.g. when the user starts watching, when they click “pause”, when they skip an ad, etc.), and information from video content publishers and distributors (e.g., user IDs).

User Content and Analytics Data are owned and controlled by our customers. We collect and process User Content and Analytics Data to solely to provide our Service to our customers, to maintain and improve our Service, and as otherwise permitted by our agreement with our Customers. We may share User Content and Analytics Data as described in Section 3, above, and as otherwise directed or permitted by our Customers. We do not use User Content or Analytics Data for our own marketing or advertising purposes, or disclose such data to third parties other than as described in Section 3 above or as directed by our Customers, except to the extent that Analytics Data has been aggregated and/or anonymized in a manner designed not to identify our customer or its end users.

The relevant customer will have its own privacy policy which will describe its collection and use of information collected through the Tools. This Policy is not intended to describe the privacy practices of any third party website or service or our customers’ use of the Tools.


We take commercially reasonable steps to help protect personal information that we collect, but we do not guarantee that personal information will be completely protected. For example, the transmission of information via the Internet is not completely secure. Any transmission of personal information by you is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Site, including the illegal acts of third parties. The safety and security of your information also depends on you. Where we have given you (or where you have chosen) account credentials (e.g., user names or passwords) for access to certain parts of the Site or Service, you are responsible for keeping those credentials confidential. Do not give your credentials to anyone else. If you enter a section of the Service that requires a password, you should log out when you leave. If you believe that any account credentials for the Site or Service have been compromised, please contact us immediately at


We keep personal information for as long as we deem necessary for our business purposes, or as otherwise required to operate the Service, comply with your requests, or comply with applicable law.


We do not direct our Site or Service to individuals younger than the required age for consent to use online services where they live, including any children under the age of 13. In the event that we learn that we have collected personal information from a child without parental consent or legal authority required by applicable privacy laws, we will delete that information as quickly as possible. If you believe that we might have any information collected from a child under 13, please contact us at


The Service may contain links to and from third party websites of our business partners, advertisers, social media sites, and campaign sponsors and our users may post links to third party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for their policies. Please check the individual policies before you submit any information to those websites.


We reserve the right to modify this Policy from time to time. If we make any changes to this Policy, we will change the ‘last modified’ date above and will post the updated Policy on this page. If we make any material change to it, we will notify you via email, through the Service, or as required by applicable law. Unless otherwise stated, modifications will become effective the day they are posted. If you object to any changes, you may close your account. As permitted by applicable law, continuing to use our Services after we publish changes to this Privacy Policy means that you are consenting to the changes. The revised Privacy Policy supersedes all previous Privacy Policies.


If you have questions about this Policy, please contact us at or by writing to us at:

Mux, Inc.
Attn: Privacy Team
50 Beale Street, 9th floor
San Francisco, CA 94105